50 Back Beer: The Brew of the Brave



If you’re going to throw back a few beers either pre or post-rapture, you may as well throw back a few while kicking a few bucks to a good cause.

Paige Haley and Kimberly Rogers of Pepperell, who grew up in military families, created 50 Back American Lager for that very purpose. Every time they sell a beer, they give half of the profits to groups supporting veterans, active service members, and their families.

So far the women say they have donated more than $6,000 in cash to charity, plus $4,000 in beer donations for fund-raising events. The nonprofits they’ve supported include the USO, Homes for Our Troops, the Ahern Family Charitable Foundation, the Massachusetts Soldiers Legacy Fund, and America’s VetDogs.

“Our priority is really just to say ‘thank you’ to our troops and veterans for their service,” Rogers said. “When my father passed away, I wanted to do something in his honor to say ‘thank you’ for his life of service. [Haley] said, ‘Well, why don’t we do a beer.’ I said, ‘Hmm, beer, all right. That’s an interesting thought.'”

Currently it’s only available in parts of Massachusetts and certain grocery store chains in North Carolina but you can check out their site at 50Back.com and buy a shirt or check out one of the links they have up to donate to organizations dedicated to helping veterans as well.

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