ICANN Clears the Way for Domains to Get Their Triple X Throw Down On

ICANN, the Internet Corporation for Assigned Names and Numbers, has finally voted to approve a new top-level domain for adult orientated sites. .xxx gives consumers “reassurance they are more protected from the risk of viruses, identity theft, credit card fraud and inadvertent exposure to child abuse images,” ICANN said Friday in a statement announcing the decision.

The group that manages the Internet’s top-level domains — the .com, .org and .net that we all type at the end of e-mail messages and Web addresses — said Friday that it will establish a .xxx domain, a move that it hopes will add a measure of predictability and security to the wild world of Internet websites. The Internet Corporation for Assigned Names and Numbers (ICANN) signed off on the process at a meeting in San Francisco this week.

Pornography is often used to lure Web surfers to dangerous or fraudulent sites. By regulating .xxx, ICANN hopes to make things better.

Established porn sites won’t be forced to give up their .com domains and go through the vetting process of receiving a .xxx domain so this isn’t a complete solution or an easy fix-all for anyone thinking that all porn sites will be casting off their current .com’s and moving to the new domain.

ICM Registry, the company that will be the .xxx registrar, claims that they’ve already received over 200,000 applications to pre-register .xxx domains. There should be some interesting battles if people start registering .xxx domains with the same name of some established .com porn sites. One thing is certainly clear, pornography on the internet is not going anywhere.

What do you think? Is it a good idea to set up this new top-level domain to give porn sites the option to register under? Personally I feel like if it’s a completely optional choice that ultimately it’s going to be pretty ineffective in helping to weed out certain content that you might like to block, say on your child’s account for example.


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