One of the best things you can do to extend the reach of your site is to make it accessible to as many people as possible. The easiest and most obvious way to do that is to make it available in as many different languages as possible.
In the past unless you’re some sort of linguistics master and had an enormous amount of time on your hands or had access to dozens of foreign speaking scriveners this was a virtually impossible task. Enter the Gtranslate plugin for WordPress.
This module uses Google Translate automatic translation service to translate your web page with Google power. With 58 available languages your site will be available to more than 98% of internet users.
What better way to make your content available to virtually anyone in the world than to offer the ability to translate your entire site into a reader’s native language with the click of a button? That’s exactly what Gtranslate does.
There’s also a paid version of the plugin which sells for €59, around $83 US. It’s a pretty steep price but for what it does it may indeed be worth the investment. While the free version of the plugin translates your site into one of 58 languages, the paid version actually creates foreign language versions of your site that are always available and can be indexed by search engines.
For example, rather than just translating your site on the fly, Spanish speakers and search engines such as Google.es will be able to access your site permanently in Spanish with a friendly URL such as https://jamespoling.files.wordpress.com/2011/03/internet-usage-worldwide1.pnges.
Considering the amount of non-English speaking internet users around the world this has the potential to generate some serious new traffic sources for your site. Imagine your content being indexed in 58 different languages by search engines around the world. It’s likely that $83 investment would quickly pay for itself.
The other 57 languages aside, imagine all of your content in its entirety being indexed in Chinese and available on Google.com.hk.
I test a lot of WordPress plugins that are supposed to increase usability and help drive traffic to a site and this is quite simply the most useful plugin I’ve ever tested as far being able to extend the reach of your blog to completely new audiences. Whether or not your willing or able to invest in the Pro version of Gtranslate there’s really no reason why you shouldn’t have the free version on your site to allow people to access your content in whatever language they feel comfortable in.
I’d love to hear from anyone who already has the plugin installed and whether or not they’ve noticed more traffic coming from non-English speaking countries. Leave a comment and share your Gtranslate experiences.