Promoted or “sponsored” Tweets are a great way to get eyes on your product considering the click-through rate for promoted tweets is nearly 2,000% according to some statistics.
It’s still a little mind-boggling thought why Microsoft would choose this method to advertise a product that is for use strictly by government agencies. Certainly there are a plethora of politicians and government agencies using Twitter to communicate and stay in touch, but considering the cost of a promoted Tweet and the relatively low numbers of government agencies per capita on Twitter a promoted tweet for such a specific program seems a bit like overkill.
How many government office administrators could possibly be on Twitter looking for a solution to help create a telework situation for their office? Makes you wonder who pulled the trigger on this at Microsoft.