One of the people I follow on Twitter is Kim Kardashian. Say what you want about Kim but one thing is for sure, you don’t build a business empire as successful as hers without having something very special to offer.
Earlier today Kim tweeted this:
That’s it, it was so simple but in that one tweet Kim showed why she’s been such a success. Having the ability to connect with your users/fan base/clients etc. is the key to success in any industry and Kim is a master at it. There was no walled garden, no funneling people back to her own website, just a simple, authentic connection.
Kim has over 3.5 million followers on Twitter. How many of them, who may otherwise never have thought of it, are going to go out and buy that magazine as soon as it hits the stands because they felt like they were part of the decision making process?
At the end of the day when can quantify and try and hash out the ROI of what we’re doing but if you can make a legitimate connection with readers/users/clients/fan base etc. you will have earned a loyal (fill-in-the-blank) for life. Let your users know they’re more than just a statistic, a page click or a possible sell, they’re more than that. That right there is what social media is about and once you can do that you’re halfway to success already.