Verizon may be getting its ass handed to them in the Smartphone department for the moment, and perhaps for the foreseeable future as long as Apple decides to keep the iPhone exclusive with AT&T but at least they have a network that works.
That doesn’t change the fact that Verizon’s “there’s a map” for that ads were truly inspired. As an AT&T customer I’m not sure whether to laugh or cry whenever I see those commercials, but mostly they just make me angry. Especially since I’m not only inflicted with AT&T’s sorry excuse for 3G, I’m in NYC which has the worst AT&T 3G reliability in the country.
The effectiveness of the ads was obvious considering how fast AT&T filed a lawsuit to try and get them yanked, claiming the lawsuits were “misleading”. A federal judge in Atlanta today declined to grant AT&T a temporary restraining order that would force Verizon to stop showing the ads.
In lieu of actually having a judge help them silence Verizon from advertising the truth, AT&T has decided to do the next best thing, producing an, “I know you are but what am I?” retaliation commercial which, sadly, completely misses the point.
- Nation’s fastest 3G network: Boasting that you have the fastest 3G? We’ve all seen the map, the least you can do is tell the truth that those results were done under ideal circumstances that, I would say 95% of the time, in no way reflect real-life 3G usage. I don’t care how fast your 3G is in a vacuum. In NYC and SF it sucks.
- Talk and surf at the same time: OK, so technically you’re correct on this point. Verizon’s CDMA does not allow for simultaneous voice and data. But most of the rest of the stuff you’re boasting about in this commercial is based on the iPhone’s credentials. That being said, iPhone doesn’t allow you to run apps in the background or run multiple apps.
- Most popular smartphones: Yeah, let’s make that singular. “Smartphone”. Come on AT&T, you don’t want us to think that you think we’re stupid do you?
- Access to over 100,000 apps: Let’s get it right. The Apple app store has access to over 100,000 apps. That has absolutely nothing to do with your network. Again, stop insulting our intelligence.
Instead of wasting money on b-list celebrities and trying to do damage control on a completely truthful ad about your terrible service, why don’t you do something worthwhile for your customers and just focus on making your service better. At least make it better until Apple comes to its senses and strikes a deal with another major US carrier. If that ever happens you might want to get rid of your AT&T stock because it’s going to be a sad day for them.