It’s often hard to get certain types of people to have an interest in developing a serious social media strategy if they can’t see an instant ROI. Many people still look at social media as some sort of free subscription product that should immediately bear the fruit of profits. Those are the people who will eventually wither and fall off of the vine of relativity as new media continues to grow and evolve.
Is social media a fad?
httpvhd://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
Social media ROI
httpvhd://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded
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