Facebook Refreshes News Feed, Starts Encouraging Fresh Interactions


FacebookWith Facebook’s update of the News Feed one of the new features that seems to have been overlooked and, for me, seems to have the most potential to revolutionize how people use Facebook are the new “Suggestions” features.

I recently made the comment that it seemed as if Facebook had run out of “suggested” friends for me. Now it seems they’ve refreshed how the “Suggestions” features work. Not only is it recommending people you may know and like to become friends with, it now recognizes people you are already friends with and haven’t connected to in a while and urges you to reach out to them. I think this, even more than the News Feed refresh, will revolutionize the way people interact on Facebook.

This is a brilliant piece of work on the part of Facebook that should have a significant impact on the amount of interactions that take place there.

When Facebook rolled out their major homepage refresh back in March which changed the News Feed to a real-time live stream of information, which is a seriously cool feature, many people went ballistic.

Most of the negative backlash was that the new stream was too much like Twitter. The problem with the real-time stream, many argued, was that depending on how many friends you have their updates would be pushed down and off the page before you had a chance to see them. Although Facebook did add a “highlights” tab that was meant to offset that from happening.

Yesterday Facebook rolled out what they hope to be a compromise of the old look and the new one. The News Feed now offers you two views, the “Live Feed” which shows your friends in a real-time stream and the “News Feed” which is a lot like the Facebook algorithms of old.

News Feed:

When you log into Facebook, you’ll see the most interesting things that happened in the last day in the “News Feed” view. News Feed picks stories that we think you’ll enjoy based on a variety of factors including how many friends have liked and commented on it and how likely you are to interact with that story.

Live Feed:

Once you’ve caught up on what you missed, you can click through to “Live Feed” to see what’s happening right now. As long as you remain logged into Facebook, you’ll continue to see posts and activity from your friends in real-time. You can edit what appears in this view by clicking “Edit Options” at the bottom of the home page

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