I guess the only way these antiquated news behemoth’s are going to learn is by actually going out of business.
Here’s a quote from AP’s CEO Tom Curley from a recent BusinessWeek article:
“Can I imagine content going behind a pay wall?” asks Tom Curley, the CEO of the Associated Press. “Absolutely. And, yes, we are in conversations about that.” These conversations with other content players are informal, he admits.
This is interesting though coming from AP which is purely a wire service. I’m assuming that other than their website and reporters they have no actual production costs.
AP is a slightly different beast though when it comes to paid content. Most of their revenue comes from other news sources buying their content. So, for the AP at least, it may make sense to put their content behind a while. It may actually add more value to what their selling to other outlets.
Even if they put their content behind a wall, there will still be many major news organizations that pay for the content themselves to have the ability to publish on their own sites that it will unlikely be a problem for you to go and find it anyway. Most news agencies don’t have that luxury.