Google Rolls Out New Abstract Favicon


Google shocked the marketing world last June when they quietly released a new favicon.  The new favicon featured the lowercase “g” in the Google brand logo and was really the first time that Google broke from using either the entire rainbow colored “Google” or the capital “G” to represent their brand.  That’s a pretty big deal since Google’s favicon is seen literally billions of times a day.

Well, it seems like the search giant has shocked the world again, and not in a good way.  The reaction to Google’s new favicon have been less than stellar.

Google’s new design is based on a user submission by André Resende.

Resende’s design: favicon_andre1And Google’s final design: googlefavicon_01091

Resende’s design is a little more obvious, it actually took me a few seconds to see the “g” in Google’s design.  Personally, I think it seems a little gaudy for Google.  It kind of reminds me of a favicon you’d see on a site like, oh I don’t know, which at one time was voted by PC World as the 23rd worst site on the internet.

Don’t fret, this isn’t part of some massive rebranding effort by Google.  They’ve already said that they will more than likely be updating the favicon again sometime in the future but this one will probably be sticking around for a while.

What do you think?  Do you like the new favicon look?  Leave a comment or check out the poll after the jump.

Place your vote here.


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