A new study proves that fat people are just as greedy and money hungry as skinny people.
One group of dieters was given $3 a day plus additional matching funds for meeting weight loss goals, meaning they could earn up to an extra $168 during a four-week period. A second group was eligible to compete in a cash lottery for $10 to $100 a day during the study period if they achieved weight loss goals. A third control group simply attended monthly weigh-in sessions.
At the end of 16 weeks, the dieters in the lottery group had lost an average of 13.1 pounds each, while those in the matching-funds group had lost an average of 14 pounds each, compared to just 3.9 pounds in the control group, according to a report published today the Journal of the American Medical Association.
The downside is once the money dried up the eating ramped back up and most everyone put back on the weight, although even seven months later both groups remained an average of six to nine pounds lighter.
“The goal is to design a reward system in a way to help people in the short term do what’s in their long-term best interest,” said Dr. Volpp, an internist and health economist. “A lot of insurers are starting to spend a lot of money on incentive programs to improve health. This shows that providing tangible rewards with a higher degree of frequency makes the use of these dollars more effective.’’
Yeah, I guess living a longer, healthier life isn’t reward enough to get off your fat ass, but throw $10 cash money into that mix and I am all about Jenny Craig.